Newly re-engineered bath towel leads the way in green hospitalityÂ’s new eco-economy, offering a unique combination of luxury, efficiency and earth-friendly properties
Sheffield, Mass. - July 14, 2008 -- Cypress Hotel & Spa, the leading designer and manufacturer of luxurious bathrobes, towels, slippers, and sheets for the hospitality and spa industry for over 25 years, today announced that their exclusive MicroCotton® Green Earth™ towel has been re-engineered to be even more absorbent, durable and eco-friendly. The recent improvements make Cypress'€™ Green Earth towels a one-of-a-kind bath amenity for green-conscious hoteliers, as well as a more luxurious amenity for hotel guests.
While many hotels have established towel reuse programs as a best practice, these programs are sometimes difficult to communicate to guests and housekeepers. Recent studies show that while 83% of hotels have a reuse program in place, guest participation is mediocre at best.
Green Earth towels are made from super-fine, Extra-Long Staple (ELS) cotton, which is known for contributing to the sustainable consumption of cotton. ELS cotton is also recognized worldwide for its superior softness, absorbency, durability and luxurious feel. Green Earth towels are 160% bulkier than traditional combed cotton towels of the same weight, while having much less mass than traditional combed towels. Due to the higher ratio of surface area to towel weight, they absorb more water. Due to their lower mass, however, Green Earth towels cost significantly less to launder, saving up to 30% in water consumption, using less detergent and taking 10-20% less drying time. This reduces hotel operational costs, while also reducing environmental impact.
Green Earth towels are manufactured in a state-of-the-art, bio-waste powered, zero discharge facility that produces no emission of effluents into the local water tables. The process also incorporates Control Union-certified, sustainable, eco-friendly dyes and chemicals to reduce impact on the environment, and are shipped in 100% natural and bio-degradable / recyclable packaging.
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MicroCotton® and Green Earth® are registered trademarks owned by Sharadha Terry Products, Ltd.